The CALM logo
The CALM logo was designed by a trustee in 1984 when CALM was originally set up.
The logo shows a tortoise wearing boxing gloves.
This is to represent the children on treatment who are fighting for life, taking it one day at a time during the often long treatment protocols.
Like the Tortoise and the Hare: "Slow and steady wins the race."
The charity uses the logo on T-shirts, sweatshirts, caps, lapel badges and also trolley tokens to help raise funds.